Adshel’s Charlotte Valente joins APN Outdoor as new GM of marketing

Adshel’s marketing boss Charlotte Valente will join APN Outdoor in the new year as general manager of marketing.

Valente replaces Jane King, who departed the company several weeks ago and will join VMO as head of marketing in February.

Valente will commence her new role in February

Valente’s appointment comes two years after she became Adshel’s head of marketing.

Prior to that, Valente was head of strategic innovation at the out-of-home company for almost two years.

Previous roles also include client business director at Creative Activation and national brand solutions manager at AMP Capital.

Andrew Hines, chief operating officer at APN Outdoor, said Valente’s appointment was a “positive win” for APN Outdoor.

“Charlotte joins us with a distinct perspective on the media and marketing landscape, and at an exciting time for the business,” Hines said.

Valente said she was excited to join at a “fundamental time of change”.

“I am looking forward to leading the marketing team, working alongside James, Andrew and the rest of the APN Outdoor leadership team, to take the business to new heights and ensuring
brands deepen engagement with audiences across Australia and New Zealand through APN Outdoor’s innovative suite of solutions,” Valente said.

Valente will commence her new role on February 19.

Her appointment follows the news James Warburton would step into the role as APN Outdoor’s new CEO, on January 22.


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