Adslot claims breakthrough in Australian automated guaranteed trading with Symphony platform

Australian ad tech firm Adslot claims to have cut the time needed to trade premium inventory for media owners and clients with its new Symphony product.

The release:

Adslot Limited (ASX: ADJ) (“Adslot”), the world leader in automated guaranteed media trading technology, recently announced the successful launch of a major upgrade to its integration with Symphony, its fully proprietary market leading workflow technology for tier one agencies globally.

The issues that plague the digital media industry are well known; inefficient, manual, highly iterative. Adslot’s vision is to bring supply and demand together to trade premium digital media efficiently, at scale.