F.Y.I.

CarAdvice.com.au launches boat website Boatadvice.com.au

Australia’s biggest automotive editorial site CarAdvice.com.au has launched a new boat review and marine editorial website Boatadvice.com.au.
The full release:

Boat buyers today are connected, on the move and constantly searching for quality marine content, making it the perfect time to launch a new boat review and marine editorial website.

BoatAdvice.com.au General Manager, Andrew Dalton, said while the site may be new, its goal was as simple as it was ambitious — to become Australia’s most trusted source of independent marine reviews, news and boating lifestyle entertainment.

Fortunately for BoatAdvice, the road to such an ambitious goal has already been paved by its parent company, and the country’s biggest automotive editorial site, CarAdvice.com.au. With 4000 new pieces of auto content published annually it attracts more than 36 million visits every year. Its videos are viewed an incredible 3.5 million times.

BoatAdvice.com.au will emulate the same formula as it strives toward achieving its ambitious goal of becoming Australia’s leading source of marine content.

Already with an impressive archive of boat reviews, news, videos and information BoatAdvice uses casual language that should appeal to long-time boaties as well as new-to-market buyers.

“We understand people want to live vicariously in their next boat from their lounge room long before stepping foot on the sales floor,” Mr Dalton said. “Whether it is through video tours, boat reviews or photos, BoatAdvice.com.au wants to arm you with all the information you need when making the right decision.”

While the demand for quality online content is at an all time high Mr Dalton does not believe online buying will ever replace the need for the traditional showroom and dealership.

“Good content has not replaced the need for showrooms,” he said. “It has just changed how people get there, forever. While new boat buyers are certainly using the internet to help shortlist their next purchase, there’s no substitute for getting out on the water. However, for time pressed buyers the next best thing to actual time on the water is our experienced team of BoatAdvice reviewers getting out on the water and putting a boat through its paces for you.”

Taking the lead from the well-established manufacturer-friendly CarAdvice.com.au model, the BoatAdvice business is aimed at connecting boat manufacturers, brokers and dealers with in-market boat buyers…and the occasional dreamer.

Along with selling traditional on-site display advertising, BoatAdvice is also offering the marine industry a sophisticated search engine marketing product and access to their high-end video production services.

“While our editorial must remain independent at all times, we are offering the marine industry a range of products that will help connect their brand with active buyers,” Mr Dalton said.

So when next upgrading your marine electronics, buying a tinny or contemplating a multi-million dollar launch, BoatAdvice.com.au could help guide you to the right decision.

Source: CarAdvice.com.au media release

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