Adstream launches media data service

Adstream has launched a new service aimed at lightening the administration involved media bookings.  

The announcement:

adstream, Australia’s leading advertising distribution and workflow specialist, today launched the world’s first service that manages and disseminates booking data from multiple publishers to advertising agencies.

Medialink ensures that everyone involved in booking, creating, delivering and managing print ads can share important media information such as size, colour and other specifications. It also serves as a continuum from the publisher through media agency to creative agency, minus the need to double or even triple handle.

Medialink also saves time, eliminates common errors and tracks progress and delivery of files back to publishers. Other key features and functionalities include:

• The ability to create job ticket templates for multiple use

• Supplying correct booking numbers to publishers for faster processing and copy chasing

• No more manual entering of specifications to QuickPrint

• Enabling viewing of individual bookings or media schedules and distribution of data to brand owners and creative agencies in one process

• Direct integration with Quickprint 5.4

• Ability to send publisher-fed bookings directly to your computer

• Ability to save favourite publications

• Web-based lookup functionality of Quickcut’s 13,000 publications worldwide adstream’s Head of Print and Online, Jamie Davidson said: “Medialink enables agencies who are sending print ads, to turn their work around faster and more easily to meet deadlines. It also allows publishers to streamline the ad receiving workflows and automate the placement of ads on a page.

“We have a substantial number of publishers on the system and expect more to come online in the coming weeks.”

For more information on Medialink, visit http://www.adstream.com.au/products/medialink/

Source: Adstream Press release


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