Adstream moves on Dubsat with goal of bringing scale to sector

In a move that consolidates the delivery of advertising creative across print, radio TV and online, Adstream has signed agreement to take over Omnilab Media’s rival offering, Dubsat.

adstreamThe move is aimed at bringing scale to the sector, although it still awaits regulatory approval.

Dubsat offers a number of services including Mediapro, Mediafront, Adsend, Adgate and Mediaportal.

Both Adstream and Dubsat were early pioneers in changing the logistics of handling creative, shifting the service to a digital and satellite program that allowed agencies to transmit creative instantaneously to broadcasters and publishers, rather than sending tapes and proofs through couriers and other methods that would often take days.

“Our partnership with Dubsat is another significant step forward in the global expansion of our offering and the capabilities we provide customers,” said Gerry Sutton, CEO of Adstream.

“We will continue to invest in bringing leading global solutions to our worldwide client base, which now includes Dubsat’s impressive portfolio of agencies, brands and media owners.”

Ian Wheal, global strategy director of Adstream, said the rapidly-changing face of the advertising market, with new channels and platforms continuing to emerge, had posed major challenges for agencies, broadcaster and publishers.

“By combining Adstream and Dubsat, two of the world’s leading and most recognised global providers of creative asset management and delivery, we have further solidified Adstream as the most effective solution for today’s modern marketing landscape,” Wheal said.

The move by Adstream follows its acquisition of Deluxe AdServices earlier this year.


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