ADT Security ads remind audiences signs of burglars aren’t ‘always your imagination’
ADT Security has kicked off its latest campaign promoting its security services drawing on recent research from the company’s home security report which showed 26 per cent of home burglaries occur while someone is home.
The commercials, from Sydney-based creative agency Bloke, depict situations in which residents ignore signs that a burglar is in the home, ending with the tagline ‘It’s not always your imagination’.
Bloke creative partner Mike O’Rourke said in a statement: “Almost everyone has walked around their home late at night and felt something is amiss. It’s an extremely simple concept that creates a sense of genuine shock when you see them for the first time.”
The commercials are supported with a digital campaign which features banners for ADT Security’s website, a range of radio ads and letterbox drops.
Fear sells.
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Nice insight.
Good proof-point.
Simple.
Good category growth ad if they’re the market leader.
ADT’s a tough name to remember though, and I’m not sure what type of security they do.
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