Adtech Sydney live blog: The financial CEOs

Tim Burrowes

March 16, 2010 2:05

Welcome back to Adtech Sydney. The CEOs mentioned in the headline above are Roger Grobler of Real Insurance, Gerd Schenkel of UBank and Harry Wendt of Westpac. So expect finance fun.

2.04pm: here we go…

From Gerd: “For banks GFC was defining event of the decade. What the GFC has done is a catalyst to bring forward digital trends.”

Roger: “Now you’ve got spiders crawling around the internet crawling around getting the prices.” Which means that pricing is no longer a barrier to entry for new players. You can also easily see what consumers say about brands.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.