Adtech Sydney – early impressions: nothing to start a riot; nothing to stop a riot
We’re half way through day one of AdTech Sydney, my netbook is recharged and it’s back to the grindstone.
So what to make of it so far?
If you follow Twitter (hashtag: #atsyd) you’d think the main topic of debate has been coffee – the quality or otherwise, educating the staff that strong coffee doesn’t mean less milk, queues and best places to get a caffeine fix nearby. And I thought that was what Foursquare was for. Mind you, there’s been a lot of Adtech check-ins on Foursquare too.
Less mundanely, it’s been a relatively sedate start, at least in the streams I’ve followed. One or two tweeters in other sessions have objected to sales pitches from the podium, although I’ve not seen much of that myself just yet.
You *might* find it a slightly richer AdTech experience if you followed the AdTech hashtag rather than the SMC one…
(#ATSyd for main event. #ATSyd1 for first track, #ATSyd2 for the second, and radically, #ATSyd3 for the third).
You’ll find #ATSyd3 particularly scintillating, I think….
Mark Pollard and Lucio Ribeiro are also doing sterling work covering the conference.
Mate – #Smsyd is nothing to do with ad:tech Sydney. Follow #atsyd
A really tedious and boring experience. Thank God we didn’t spend any $.
Might be an idea if” the powers that be” attend some of the digital seminars in the US.
We are SO backward by comparison (if any actually existed).
In a word; “embarrassing”
Apologies for the typo on the hashtag – particularly as I’ve been tweeting the correct one all day.
Cheers,
Tim – Mumbrella
Whilst we are lagging behind on everything digital, a new US Video Ad Network has launched a 100% transparency guarantee….http://www.bit.ly/AdNetwork