Adult colouring books are 2015’s hot publishing trend, says Pacific Magazines boss Zavecz
Adult colouring books have brought a new lease of life to the publishing industry, the boss of the country’s second largest publisher has claimed.
Peter Zavecz, CEO of Pacific Magazines, told Mumbrella that the company is to launch another three colouring in books before Christmas following successes with colouring books under the Better Homes & Gardens, New Idea and That’s Life mastheads.
New Idea: Colouring-in is readers new ‘happy place’
This says more about AWW, Better Homes & Gardens, New Idea and That’s Life readers than anything else.
if it slows people down it’s good.
@ monkey, maybe it does. But those people buy stuff.
What are they buying? Safety scissors for their arts and crafts box? A really cool matchbox car? A new sticker to decorate their drinkbottle?
I suspect if you spend your day doing a colouring in book, you’re not raking in the dough. While there is a profit in selling geegaws for the thick, the real money is selling to people who wear shoes with laces instead of velco.
@monkey Good to see snobbery is alive and well in your world.
Cool mate, let’s catch up for some PlayDoh and jigsaws.
That would be “one-shots”, not “one-shops”.
Monkey, you need to calm down. I’m not sure what colouring books ever did to personally victimize you, but it’s going to be okay. Promise.
“Animal Lovers”?
I thought that kind of thing was against the law and against nature.
At least I hope it is!
@Mike: oh shit, really, are you sure?
I suspect a Mumbrella colouring book is on the way. Three versions. Colouring in above the line, below the line and through the line. Who remembers the line?
Colouring outside of the lines was treated with corporal punishment in my house.
Who would have thought in a digital age, colouring books that were so common in the 1970s, are making a comeback?
Adult colouring books and going out for breakfast are now tied for pastimes for adults who have waaay too much time on their hands.
Hi,
My newsagency sells colouring in books for adults and I can tell you that the people buying the books are eclectic (including professionals who are earning well over $200k sorry Monkey!). They cater to everyone, I have zombie colouring in books, skateboarding, the list goes on. It is just a bit of fun and if it helps people take some time out for themselves during a hectic life then is it a bad thing!
The colouring in books brought out by Pacific and AWW are not the most popular titles and they are actually entering the market approx. 6 months too late as the product life-cycle is in maturity.
Cheers
Chris