‘Advertisers have realised the potential’: Sponsors take pole position for Paramount’s F1 season
Paramount has locked in an impressive array of record number of contributing commercial partners and major package sponsors for Network 10’s coverage of the Formula 1 Rolex Australian Grand Prix 2024.
Headlining partners include 7-Eleven, Harvey Norman, Salesforce, Shannons, Subway, Bob Jane and Universal Pictures, with major packages from Toyota, Visit Vic, and, of course, Paramount+.
Surely the bigger story here is there are only 75 MEAA members at the ABC?
I thought the ABC was supposed to be a hotbed of union activism, but that is a tiny percentage of their total staff.