‘Advertisers have realised the potential’: Sponsors take pole position for Paramount’s F1 season
Paramount has locked in an impressive array of record number of contributing commercial partners and major package sponsors for Network 10’s coverage of the Formula 1 Rolex Australian Grand Prix 2024.
Headlining partners include 7-Eleven, Harvey Norman, Salesforce, Shannons, Subway, Bob Jane and Universal Pictures, with major packages from Toyota, Visit Vic, and, of course, Paramount+.
“The commercial demand to be part of Network 10’s Formula 1 Rolex Australian Grand Prix coverage has never been stronger, with integration being the most sought-after opportunity,” said Nick Bower, general manager – ad sales, Paramount Australia and New Zealand.
“Advertisers have realised the potential to tap into the strong and diverse audience that Network 10 and 10 Play’s coverage of the Formula 1® Rolex Australian Grand Prix offers, as well as the creative and innovative commercial opportunities that come with it.
“We’re excited to deliver advertising excellence and market-leading brand integrations that drive results for our partners.”
Adam Cush, director of sport production, Paramount ANZ said: “We’re on track to deliver another exemplary live and free broadcast of the Formula 1 Rolex Australian Grand Prix, giving audiences all the heart-pumping action and atmosphere of this iconic sporting event.
“We’re very excited to welcome Formula 1 fan favourite, Guenther Steiner to 10’s stellar coverage team, led by Tara Rushton and Scott MacKinnon, Formula 1 World Champion Damon Hill, Formula 1 expert Tom Clarkson, motorsport commentator Richard Craill, and Formula 1 reporters Rosanna Tennant and Sam Power.
“We also take a whole-of-network approach with live crosses, interviews and coverage across our programming including 10 News First and The Project bringing all the colour and entertainment of Albert Park and Formula 1 to our viewers.”
Coverage of the Formula 1 starts on Friday, and continues all weekend on Ten.
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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7-Eleven
Bob Jane and Universal Pictures
F1
Harvey Norman
Paramount
Salesforce
Shannons
Subway
Ten
Visit Vic
with major packages from Toyota
Surely the bigger story here is there are only 75 MEAA members at the ABC?
I thought the ABC was supposed to be a hotbed of union activism, but that is a tiny percentage of their total staff.
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