Advertisers offered new long form options as pay TV signs up Best Job Ben Southall

Anthony Fitzgerald MCNSubscription TV viewers who want to see a long form version of an ad will be able to have it transferred to their Foxtel box by pressing a button, the boss of sales house MCN said today, as he also revealed that Best Job In The World will become a TV series.

Speaking at a briefing for media agencies and advertisers about the coming programming lineup for pay TV, MCN CEO Anthony Fitzgerald, pictured, referred to the new “record me” option that was announced last month to allow consumers to press the green button to set a show to be recorded when they see a trailer. He revealed the same functionality will be enabled for advertisers, from early next year.

He said: “MCN is in a position to adapt this functionality to offer green button ‘bookable advertising’ in the first quarter of 2010. This new advertising model will provide consumers with the ability to record long format advertising or branded entertainment content directly to the hard drive from a standard length commercial.”

Meanwhile, the network unveiled a range of new programming.

It includes Best Job In The World – a TV spin-off from this year’s award winning Tourism Queensland campaign to find someone to work on the islands of the Great Barrier Reef. The eventual winner was Brit Ben Southall who will feature in the Nat Geo show.

Peter Maddison Grand Designs AustraliaAnother piece of first run programming is Lifestyle Channel’s Grand Designs Australia which will feature architect Peter Maddison (pictured), following families building their dream homes. The popular UK series fronted by Kevin McCloud is already a staple of the Lifestyle Channel’s programming.

Other first-run material announced to the guests this morning includes:

  • Hung – a series about a teacher who becomes a male prostitute to pay the bills (Showcase).
  • The Contender Australia featuring 14 Australian and New Zealand contestants with the winner fighting Anthony Mundine on FOX 8 .
  • Spirited – A new drama featuring Claudia Karvan  (W)
  • American Idol season 9.
  • Big Day out 2010 .
  • Come Dine with Me the Australian version (Lifestyle Channel)
  • Selling Houses Australia (Lifestyle Channel)
  • Series two of “My first Gig with Jimmy Barnes”. (MAX)
  • Ultimate School Musical – Fame. Ruby Rose leads a search for local talent. (FOX 8)  The winner will join the touring production of FAME.
  • Best Job in the World”(NAT GEO)- a new program looking at the daily life of the male who won this high profile global competition.
  • Project Runway – series 6 and series 3 Project Runway Australia (ARENA)
  • Sheer Genius Australia (ARENA)
  • Australia’s Next Top Model . (FOX 8 )
  • She’s Got the Look (W channel) – a reality series to identify models who are 35years +
  • A local production of An Audience with Michael Parkinson … (UK TV)
  • Chelsea Lately – E, including a week of shows in Australia.
  • True Blood series two on Showcase.
  • Gossip Girl Season 3 (FOX 8 )
  • Entourage … series 6 (Arena)
  • I Can’t Believe Its not Better, set inside a sketch comedy show and made in Melbourne (Comedy Channel)
  • Reruns of The Chaser’s war On Everything on the Comedy Channel,
  • Sarah Murdoch will also host “Pride of Australia” – a four part series on everyday heroes. (Arena)
  • A local production of An Audience with Sir Michael Parkinson  BBC

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