Advertising spend keeps dropping in Australia as sector recovers in US, UK

Advertising demand continues to drop in Australia, with Guideline SMI’s results for April showing a 5.6% drop in spend, year-on-year.

According to the results, larger product categories such as auto brand market and toiletries and cosmetics are continuing to grow, up 10.4% and 21%, year-on-year. Conversely, travel advertising spend has fallen 15% in April, while gambling spend has dropped 19.6%, and restaurant advertising down 13.6%.

Guideline SMI APAC managing director Jane Ractliffe said the Australian ad market continues to “differ significantly from that elsewhere”, with the US, UK and Canadian markets all reporting “strong growth” in April advertising demand.