Channel Factory appoints new director of marketing and people strategy
Global technology and data platform Channel Factory has promoted Georgina Gellert to director of marketing and people strategy.
As a key member of the ANZ senior leadership team, Gellert will be responsible for all marketing and PR activities, internal communications, client engagement strategies, and managing HR functions in collaboration with Channel Factory’s external consultants to enhance the company’s organisational dynamics.
In her previous role as APAC marketing lead, Gellert developed agile and innovative initiatives to raise product awareness and understanding of brand suitability and contextual alignment.
Georgina Gellert
Gellert said being a part of the organisation’s growth journey has been incredibly rewarding.
“I believe in the potential of what we do to make a real difference beyond our industry,” she said.
“I’m excited to take on this expanded role where I can further contribute to both our market presence and our internal culture.”
This appointment comes as Channel Factory continues to scale its operations, recently announcing six new hires across the region.
Channel Factory Australia managing director James Rose added: “Georgina has already played a crucial role in the growth and strength of our business, ensuring we uphold our ethos of ‘good business whilst doing good’ both externally and internally.
“Her new role is a testament to her outstanding contributions and our commitment to maintaining this ethos as we continue to grow rapidly.”
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