ADZ Collective creates pro-bono campaign for foster care organisation Lighthouse Foundation

ADZ Collective has created a pro bono out-of-home campaign for not-for-profit organisation, the Lighthouse Foundation.

The campaign utilises digital and OOH space provided by and QMS Media that is geo-targeted to promote The Lighthouse Foundation’s new foster care system to different suburbs around Melbourne.

The Lighthouse Foundation ads promote its new foster care program

The campaign aims to instil confidence amongst potential foster carers, and get them to consider the foundation’s program.

At the centre of the Lighthouse Foundation’s foster program is the Lighthouse Foster Hubs, purpose built spaces facilitating therapeutic support and holistic care for children, carers and siblings.

General manager of ADZ Collective, Hugh Baulch, said: “We are very proud to assist such an important not-for-profit organisation who are truly making a difference in the realm of youth homelessness. Informed by the important work that Lighthouse Foundation is doing, we hope that this campaign reaches as many people as possible and makes people reflect, reconsider and rethink foster care.”

Founder of Lighthouse Foundation, Susan Barton AM, said the ADZ Collective team were passionate and professional.

“The creative team behind this campaign have worked diligently to bring to life Lighthouse’s new foster care model in a meaningful and engaging way. To have the talents of a professional and passionate group of people across a range of organisations is a true joy to experience,” Barton said.

“It truly takes a village to raise a child and we are extremely grateful to have this essential support. Without this help we wouldn’t be able to promote our good work this far.”


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