AEG Powertools launches branded docos
Chris Tovo is the cinematographer behind two documentaries featuring surfer Simon Anderson and dirt biker Geoff Ballard, created for power tools brand AEG.
The agency behind the campaign was BMF Melbourne.
http://youtu.be/2aM7qhSv9so
David Klein, creative director of BMF Melbourne, said: “What we found is that beyond their sporting achievements these guys have an innate drive to be the best in their respective trades; by focusing on this we were able to draw parallels back to the brand and create some truly engaging content.”
The campaign also has print and outdoor elements.
Credits:
Agency: BMF Melbourne
Client: AEG Powertools
Cinematographer: Chris Tovo
Production Company: CI Studios
Post Production: Sweet Productions
Editor: Ryan Brett
Didn’t know BMF Sydney/Melbourne differentiated itself as two different agencies these days… maybe there are family troubles brewing…
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Nice one
Good story about a true innovator
We should all thank Simon every time we paddle out…
Well done AEG & Chris Tovo
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I think these are great!
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