Aegis Media promotes Matthew Crook to chief digital officer

Matthew Crook

Media buying group Aegis has moved Matthew Crook into a new role – chief digital officer for Australia and New Zealand.

Crook rises from ANZ MD of digital media for Aegis Media, and continues in his role of national MD of digital agency emitch.

Luke Littlefield, CEO of Aegis Media Australia and New Zealand, said: “Matt’s credentials are unrivalled and he’s been a leader within our digital team for more than seven years now. In his new role Matt will provide our clients, staff, media and digital partners with continued leadership and direction in the digital and technology space.”

“We are passionate about remaining the market’s leader when it comes to digital media innovation and firsts. We are committed to investing in the digital space, through our people, technology and tools, and Matt’s new role is an important part of driving this to new heights. He is also a key conduit for our international counterparts and will equally ensure that we remain at the forefront of global best practice when it comes to digital.”

Crook opened Carat’s digital offering in Melbourne in 2003, before moving into a national role at Aegis.

Crook added: “I’m pleased to step into this new role and help drive Aegis Media’s continued growth and investment in the digital space. Along with continually evaluating and building on our existing assets, I’ll be driving the development of tailor-made tools based on the changing needs of our clients and the industry. There’s never been a more exciting time to be working in digital media and I’m looking forward to continuing to evolve Aegis Media’s offer in the region.”


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