Aegis merges promo and experiential agencies to form ApolloNation

Aegis Media has merged promotional marketing agency Apollo with experimential offerings Synergy in New Zealand and Impact in Australia to form new agency brand ApolloNation.

The new unit offers shopper, promotional and experiential marketing, and has a client list that includes Carlton & United Breweries, Nestle, Big W, AFL, Simplot, Douwe Egberts, Heinz and Coca-Cola.

No redundancies will come as a result of the merger, Aegis said.

ApolloNation will be run by the existing management of Apollo; Sydney GM Richard Woods, Melbourne GM John McKay and Auckland GM Troy Fuller.