Aegis merges promo and experiential agencies to form ApolloNation

Aegis Media has merged promotional marketing agency Apollo with experimential offerings Synergy in New Zealand and Impact in Australia to form new agency brand ApolloNation.

The new unit offers shopper, promotional and experiential marketing, and has a client list that includes Carlton & United Breweries, Nestle, Big W, AFL, Simplot, Douwe Egberts, Heinz and Coca-Cola.

No redundancies will come as a result of the merger, Aegis said.

ApolloNation will be run by the existing management of Apollo; Sydney GM Richard Woods, Melbourne GM John McKay and Auckland GM Troy Fuller.

David Fish, MD of Aegis Media’s Activations division, said: “Today cements 12 months of planning and development behind the scenes to develop the next generation of activations agency, providing a rich and complementary service offering focused on delivering campaigns that drive our clients’ businesses forward.”

“We have not just looked to broaden our offering, we have made considered and progressive investments to bring in the best people in our industry and develop the best possible skills set and tools to underpin our extensive experience in this space.”

ApolloNation has 60 staff in its Sydney, Melbourne and Auckland offices.