Reckitt Hygiene brand Aerogard has released a new campaign paying tribute to the bugs it has killed over the past year, similar to an Oscars-style In Memorian.
The campaign was created by Host/Havas, and features a song in the style of Sarah McLachlan.
https://www.youtube.com/watch?v=-Bpwxi-eUrQ
The 30-second spot show bug caracasses around the house, before showing a shot of an Aeroguard product. A woman then uses the product to kill a bug.
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Host/Havas ECD Jon Austin said: “As a fan of both The Oscars and the work of Sarah McLachlan, I’m a sucker for an emotionally-charged In Memoriam. I loved the idea that we could apply that unexpected energy to Aerogard’s equally unexpected bug killing power. Kudos to our brilliant partners at Reckitt for embracing a script with the words ‘daddy long legs in an elegant, funereal pose’ in it.”
Reckitt Hygiene marketing director, Australia & New Zealand Saurabh Jain added: “Spring means more entertaining inside and outside our homes, but also peak pest season, where managing unwanted bugs becomes paramount for Aussies. As one of the country’s leading pest brands, Aerogard has a proven reputation for providing suitable and effective products, with the added benefit of a 100%* plant-based active ingredient in the Home range. We love how the informative messaging has been presented with a comedic slant in this quirky spot for Aerogard Home – we hope Aussies can rest a little more peacefully as a result!”
The campaign went live on 31 October, and is on BVOD and online video.
Credits:
Client: Reckitt Hygiene
Creative Agency: Host/Havas
Production Company: AIRBAG
Director: Ariel Martin
Producer: Alex Tizzard
Sound: Song Zu
Media: Zenith Optimedia