Aesthetic creates Home of Happiness activation for NAB

Brand experience agency Aesthetic is creating a one day activation for NAB at the Melbourne Midsumma Festival.

NAB’s Home of Happiness aims to help people discover experiences which bring joy, laughter and engagement with others as part of the brands ‘More than Money’ brand promise.


The live activation, which features a series of activities, will take place on January 14  at Alexandra Gardens as part of NAB’s partnership with the festival.

Darren Natale, managing director of Aesthetic, said in a statement: “NAB is a brave brand that gave us a lot of space to create something that would really enrich the Midsumma experience.

“Yet again it has been a pleasure to create this activation for them. 2017 was a huge year for the LGBTI community so the focus this year was to provide an authentic experience that focusses on celebration, community and fun.”


  • Creative Director: Darren Natale
  • Executive Producer: Hayley Williamson
  • Lead Producer: Jill Harrison-Rogers
  • Client: NAB


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