Aether accelerates expansion with four key hires

AI-powered platform Aether has appointed new talent.

The announcement:

Aether, the AI-powered platform transforming how marketers activate institutional knowledge to deliver on-brand, ready to use presentation outputs, is accelerating its expansion with four key hires.

Aether has already secured early success in New Zealand, including such household brands as Genesis, Spark Telecom and Kiwibank, and continued Australian growth is firmly in its sights.

“We secured a handful of leading enterprise clients in Australia during stealth mode,” says Aether CEO, Carsten Grueber, “and moved quickly to secure three high-performing enterprise growth specialists based in Sydney who will drive adoption of marketing-focused AI there and overseas.”

CTO appointment: Tim Farland

Maintaining post-launch momentum, the trans-Tasman startup has named New Zealand-based Tim Farland as its chief technology officer.

“I’m amped to join Aether at this stage,” says industry veteran Farland. “We’re building a novel, non-trivial AI platform that will fundamentally change how global marketing teams operate, enabling them to work smarter and more strategically.”

Farland will lead R&D, architecture and strategy to advance the company’s product vision and global roadmap.

Three enterprise growth team hires

Australia’s marketing and creative sector is rapidly adopting AI, as marketers integrate generative and automation technologies into campaign, content, and analytics workflows. With a demonstrated appetite for experimentation and growing enterprise readiness, this market is an ideal launchpad for Aether’s global growth ambitions.

Together, Jen Beirne, Matt Meffan and Hugo Rajotte bring deep experience in scaling high-growth businesses and driving commercial success; experience that aligns directly with Aether’s ambition to replicate that trajectory globally.

Backed by more than a decade of experience leading high-performing marketing teams for global businesses including Amazon, Adobe and Telefónica, Jen is well placed to understand the pain points Aether is seeking to solve for the marketing community.

“I’ve seen first-hand the hours wasted building presentations and reports, attempting to find the right data pull or dashboard, tweaking narratives to suit different audiences and the rest. Seeing Aether do all of this and more within minutes was a jaw-drop moment for me,” says Beirne. “We’re already seeing customers win back hours and redirect them into work that is strategic, innovative and influences the bottom line.”

Rajotte is equally enthusiastic about Aether’s potential.

“I’ve been part of turning an early-stage startup into a global category leader,” says Rajotte. “That’s the journey I’m seeing for a disruptor like Aether: scaling fast, defining the knowledge activation category and proving the impact of AI-driven efficiency and smarts for enterprise marketing teams.”

With a track record of scaling early-stage SaaS companies into new markets and setting the foundations for hypergrowth, New Zealand-born Meffan says, “This is a career-defining opportunity to help build the next generational software company out of New Zealand.”

Aether has also added new hires to the customer-facing and data teams.

“These appointments strengthen Aether at every level: technology, growth and execution,” says Grueber.

Aether continues to combine technical depth and commercial expertise to position the company as a serious player in AI and marketing technology as it scales across ANZ and beyond.

Source: Aether