F.Y.I.

AFFINITY named only Aussie company shortlisted for IPA Effectiveness Awards

Advertising agency AFFINITY has been named the only Australian company to be shortlisted for the IPA Effectiveness Awards 2024.

The announcement:

AFFINITY is proud to announce its historic achievement as the only Australian company to be shortlisted for the prestigious IPA Effectiveness Awards 2024. This global recognition highlights AFFINITY’s outstanding work and a testament to their innovative approach and effective marketing strategies.

The IPA Effectiveness Awards, renowned for celebrating the best in marketing effectiveness, have selected 28 stand out case studies from agencies across the UK, Ireland, Australia, New Zealand, USA, and Pakistan.

“Being the only Australian company to make the IPA Effectiveness Awards shortlist is a monumental achievement for AFFINITY,” Angela Smith, Chief Brand Officer, at AFFINITY, said. “This recognition is a testament to the hard work and dedication of our entire team.”

“We are incredibly proud to be acknowledged on such a prestigious platform,” Luke Brown, CEO at AFFINITY, said. “Being the only Australian company shortlisted shows our unique ability to push the boundaries of marketing effectiveness and deliver results that matter.”

“This recognition reflects not only our commitment to excellence but also our innovative approach in a competitive landscape. We look forward to the awards ceremony and are excited to see how our work resonates with industry leaders,” he added.

The winners of the IPA Effectiveness Awards will be announced at a black-tie ceremony at The Peninsula London on October 7, 2024. The awards will recognise outstanding marketing campaigns and offer valuable insights into effective brand-building strategies.

Source: AFFINITY

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