Media, customer experience and advertising agency Affinity has picked up seven finalist nominations at the Tangrams Effectiveness Awards.
Media, CX and advertising agency AFFINITY has scored seven finalist nominations at the Tangrams Effectiveness Awards, formerly the Asia Pacific Marketing Effectiveness and Strategy Awards.
The Sydney independent has three nominations in the Data & Analytics category, two in Effectiveness, and one each in Digital Strategy and Media Strategy.
AFFINITY picked up the haul for its data-driven insight to pioneer the science of predicting a cough, for kids’ natural cough syrup Prospan. Armed with the big data insight, the agency built a cough simulator based on first party, weather, Medicare, social and pollution data. Mums were hyper-targeted on a suburb by suburb basis, just when their kids were coming down with a cough. The campaign led to a 27% increase in sales with Cost Per Click dropping by 67% – drastically reducing media costs and allowing activity to be stretched over the winter months.
Luke Brown, CEO at AFFINITY said: “At a time when ad tech is under attack, it’s exciting for AFFINITY to once again demonstrate that when used intelligently, big data insights coupled with programmatic advertising can build brands as well as delivering exceptional return on investment.”
Winners of the Tangrams will be announced at this year’s Spikes Asia festival in September.
The latest award recognition follows AFFINITY being named the number one digital specialist agency in APAC by WARC, with the agency also securing three nominations at the Asian Effie Awards, which will be announced this Friday.
Source: TAG PR