Affinity wins $4m media account with coffee machine maker De’Longhi

Sydney independent agency Affinity has won the media account with the Italian household appliance maker De’Longhi Group following a three-way pitch.

Affinity CEO: “De’Longhi expressed a desire to do things differently.”

The full-service tech agency will handle the $4 million-dollar planning and buying account across both traditional and digital mediums in Australia.

Known primarily as a coffee machine maker, De’Longhi Group owns the brands Braun and Kenwood.

Company marketing director Raniero Miccoli said: “Clearly data is a major talking point in any agency selection but for us it is important to link that to innovative thinking. Affinity demonstrated that their approach generates creative data solutions that will work.”

“We feel this approach, combined with Affinity’s curiosity for our business and their cultural fit, makes them the ideal partner for us. We are looking forward to a fruitful working relationship.”

“The team at De’Longhi expressed a desire in the pitch to do things differently, and immediately started working collaboratively with us to approach their challenges in a different way,” added Affinity CEO Luke Brown.

“We are privileged at the access to data, the transparency with results, and the open communication that De’ Longhi has entrusted with us. In an age of so-called disruption, there are many clients asking to be different but few who are allowed or brave enough to pursue genuinely new ways of tackling business problems.”


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