F.Y.I.

AFL and Kennedy enter partnership for annual China game

April 15, 2019 9:02

The AFL has entered a partnership with retail brand Kennedy for its game in China, making the brand the ‘Match Day Partner’ and giving it naming rights to the cup.

Kennedy executive chairman James Kennedy

The announcement:

Australia’s leading luxury retail brand Kennedy today announced its partnership of the Australian Football League’s China game and operations until at least the end of the 2021 season.

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