AFL and Clems Melbourne unveil new brand platform ‘Don’t Believe in Never’
The Australian Football League (AFL) and Clemenger Melbourne have revealed a new brand platform ahead of the premiership season launch, ‘Don’t Believe in Never’.
One of the videos features the women’s Bankstown Bullsharks team and highlights a Muslim woman Dema, who had a passion for AFL despite the fact her father initially forbid her from playing.
Take note NRL. This is how you do it
Sports marketing done right.
Well executed and straight to the point, AFL the “GAME” , cheers