AFL delivers a comfortable Thursday win for Seven

Seven’s Thursday Night Football topped non-news programming overnight, with an average of 582,000 metro viewers tuning in to watch the Brisbane Lions beat Geelong.

While the match had only a smattering of viewers in Sydney (31,000), it unsurprisingly brought in big numbers in Melbourne (297,000) and Brisbane (107,000) to help Seven to a nightly network share win

It was the first time in more than a decade that Brisbane’s average audience for an AFL match topped 100,000. The AFL coverage also took out the 16-39 age demo for Seven, while Seven News won 18-49 and 25-54.

Managing director Seven Melbourne and head of network sport, Lewis Martin, said: “Last night was an incredible result and again shows that AFL footy continues to go from strength to strength in Queensland.

“It’s a continuation of the remarkable support Brisbane fans showed the AFL during the 2020 season and underlines just how strong the connection is between Queensland and Australian footy.”

Seven took a dominant 34% network share with a 22.5% primary channel share for Channel Seven. Nine’s network share was 24.5%, ahead of Ten with 18.7% and ABC with 16.1%

In other entertainment programming, Seven’s The Chase Australia had 544,000 metro viewers, ahead of Ten’s MasterChef Australia on 541,000 metro viewers.

Home And Away had another 499,000 metro viewers, while Nine’s Hot seat aired to 470,000 metro viewers and ABC’s Foreign Correspondent brought in 430,000 metro viewers.

ABC’s Q+A had just 299,000 metro viewers, landing outside the top 20 programs.

The #1 program overall was Seven News, which was the only offering to crack the million metro viewers mark on 1.054 million.

The top-rating multi-channel on Thursday was 7TWO with 5.3%.


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