Posts featuring gifts from Wellness Club and Ayla Skin breach Ad Standards

Ad Standards appears to be ramping up its application of the Australian Association of National Advertisers (AANA) Code of Ethics’ new distinguishable advertising rule, with two more influencers called out for failing to disclose relationships with brands.

Instagram posts by Hannah Emerson (@hannahemmerson) with products from The Wellness Club and by Bonnie Rose (@_bonnierose) featuring products from Alya Skin were ruled to have breached the code.

A sample of comments received by Ad Standards in the complaint noted that neither post was marked as sponsored or paid promotion. In both situations, the advertisers noted that the products were sent as “gifts”, a murky area when it comes to disclosing sponsored content.