AFL launches 2021 Toyota AFL Finals Series campaign ‘The Best of Us’

The AFL today released the 2021 Toyota AFL Finals Series brand campaign, ‘The Best of Us’, that tells the story of a season that could be the hardest fought AFL Premiership in the history of the game.

The campaign was created internally by the AFL digital team, with the concept provided by Clemenger BBDO Melbourne.

The campaign draws upon rousing speeches from AFL coaches that speak to the events of the 2021 Toyota AFL Season including. These include Allan Jeans, Tom Hafey, David Parkin, Ron Barassi, Leigh Matthews, and John Kennedy.

Featuring clips from some of the highs and lows of the home and away season, the campaign acknowledges the challenges and adversity that the fans, players, and clubs have overcome to get to the finals.

AFL media’s head of marketing and content, Julian Dunne said: “Whilst it’s been an incredibly challenging year for the whole country and our fans, it’s also been a season full of amazing games and milestones and we hope that football has provided entertainment for our passionate fans. This year’s premier will need to overcome all the hurdles thrown up this season and show great resilience to achieve the ultimate prize.”

“The Toyota AFL Finals Series brings out the best in our game – the biggest matches, the best teams and players, who take their game to the next level to achieve the biggest prize,” Dunne added.

The AFL’s ‘Best of Us’ campaign will be supported by TV, print, radio, digital and social advertising that integrates the best moments of the season.

Meanwhile, Coles also released a campaign for the upcoming 2021 Toyota AFL Finals Series, ‘The Best Value Game On Earth’.


AFL Digital
Head of Marketing & Content: Julian Dunne
Marketing Projects Manager: Rita Khouri Producer: Ji Lawson
Creative Director: Royce Akers
Creative Executive Producer: Donald Mayes
Post Production: AFL Digital
Editor: Alex Cottier
Sound Design: Mark Farrow
Producer: Ji Lawson Design: John Robinson



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