AFL Media hires Matt Connell as head of commercial

Matt Connell

AFL Media, the content arm for the Australian Football League, has hired an executive with a brief to sell the company’s production services to the advertising market.

Matt Connell joins from News Australia Sales where he was group sales director for the Melbourne area.

AFL Media, which launched at the start of 2012 and now has more than 100 staff, now wants to offer its production and design services to advertisers besides footy clubs.

Connell’s role will be geared to selling AFL Media’s print, video and digital production services, the brand’s CEO Sam Walch told Mumbrella.

Connell brings with him experience in digital, print and television sales. Prior to News Australia Sales, Connell was Victorian sales director for News Digital Media and before that, Melbourne sports sales manager for Ten.

Other roles include group sales manager for News Digital Media and a sales executive at Ten.


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