News

AFL finals players interact live with pedestrians on JCDecaux panel

Abigail Dawson

September 6, 2017 9:13

Interactive signage in Sydney, Melbourne and Brisbane featuring players offering free tickets to various games was used this week to promote the AFL finals.

Players from various AFL teams including Richmond, Port Adelaide and Greater Western Sydney have asked passers by to accept their call and are then challenged to impress the players.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

AFL JCDecaux out of home Virgin Australia Vizeum Australia

Latest

Two strong hearts: SCA baits ARN with new Heart Network

ARN makes key appointments ahead of upfront

Who Gives A Crap moves global marketing team to Australia

The data miners take an L

'Alive, connected and unscripted': Why brands must become the patrons of live experience

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

First Name*

Last Name*

Email*

Position*

Industry sector*

Location*

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.