AFL finals players interact live with pedestrians on JCDecaux panel

Interactive signage in Sydney, Melbourne and Brisbane featuring players offering free tickets to various games was used this week to promote the AFL finals.

Players from various AFL teams including Richmond, Port Adelaide and Greater Western Sydney have asked passers by to accept their call and are then challenged to impress the players.

One man is seen getting down on the ground and roaring like a tiger, while two other men perform irish dancing and another does pushups.

Tickets are then dispensed at the bottom of the digital JCDecaux panel.

Created by JCDecaux, Virgin Australia and Vizeum Australia, the panels were randomly activated at peak pedestrian traffic times with players including Shane Mumford  from GWS Giants, Tom Bellchambers from Essendon, Alex Rance from Richmond, Tex Walker from the Adelaide Crows and Chad Wingard from Port Adelaide.

Julian Dunne, head of marketing at the AFL said in a statement: “We wanted a campaign idea that embraced the action packed nature of the game, was a bit irreverent and gave our fans a chance to win their way to the 2017 Toyota AFL Final Series.

“We are delighted to have partnered with Virgin Australia and JCDecaux on this initiative. We know it’s the stars of the game who the fans really want to see and through this initiative fans were given the opportunity to meet and interact with their footy heroes and to come and experience a game live.”

Inese Kingsmill, CMO at Virgin Australia, said: “The activation had so many amazing fan moments using such an innovative, interactive execution and we were delighted to be a part of it.”

Alan Klein, head of creative solutions at JCDecaux, said: “AFL players surprised their fans speaking directly to them from the panels and their reactions make incredible shareable content for both the AFL and Virgin Australia.”


  • Client: AFL / Virgin Australia
  • Creative Agency: JCDecaux Creative Solutions
  • Media Agency: Vizeum

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