AFL poaches Nine executive for GM role

The AFL has appointed Nine’s current chief product and technology officer as its new executive general manager of customer and commercial.

AFL chief executive officer, Andrew Dillon, announced the appointment of Rebecca Haagsma, who will start next February, by praising her “deep expertise across commercial, media, digital and product development”.

As a member of the AFL executive and in her role as EGM customer and commercial, Haagsma will “oversee the AFL’s commercial partnerships, events, consumer products, fan engagement and growth, AFL digital (afl.com.au) and the management of the AFL’s broadcast relationship across Fox, Seven, News Corp and radio partners”.