AFL to sell Premiership Cup ingot in online auction
The AFL has launched an advertising campaign about the auction of an ingot forged from the 2013 AFL Premiership Cup.
Fans will be able to bid on the precious metal created from approximately 42.2 grams of the metal left behind when the 2013 cup is forged. It will be sold to the highest bidder online via the campaign website.
The campaign was created by GPY&R Melbourne, who claimed that if it sells for more than $2113.10 it will become the world’s most precious metal, over gold, silver and platinum.
The ingot features at the centre of a screen print commemorating the 2013 final and is part of this year’s AFL Finals ‘Witness Greatness’ campaign to promote the 2013 Toyota AFL Finals series.
Proceeds from the sale will go to the AFL’s official charity for tackling youth homelessness, Ladder.
The 2013 AFL Premiership Cup and remaining ingot
Credits:
Client: AFL
Marketing Manager: Stephen Gray
Agency: GPY&R Melbourne
Executive Creative Director: Ben “Come back Gazza” Coulson
Senior Writer: Alex “Go Cats” Wadelton
Senior Art Director: Paul “Wharfie Time” Meates
Agency Executive Producer: Romanca “Ice Cold” Jasinski
Client Services Director: Julian “Sticks” Bell
Senior Account Director: Kirsten “Brown and Gold” Darbyshire
Senior Account Manager: Rachel “Jimmy Jimmy Jimmy” Semmens-Bartel
Digital Production Manager: Nicole “Red and Blue” Atkinson
Digital Producer: Jessica “Soaring Eagles” Krt
Head of Digital: Matt “Real Teeth” Farrugia
Interactive Designer: Caleb “Bomber” de Gabriel
Interactive Developer: Dilshan “Dead-Eyed Dick” Desilva
Technical Director: Attila “Mighty Hawks” Csobonyei
Social Media Manager: Prue “Plugger Forever” Chilcott
Director/Editor: Adam “The Past Players’ Association Encouragement Award 1998” White
Assistant TV Producer: Emma “I’m The” King
Sound: Paul “The Dog” Le Couteur, Flagstaff Studios
Jeweller: Michael “6 Million Dollar Man” Cook
OK, that’s kinda cool. Especially given Hawks will win… But where do I bid?
User ID not verified.
You can bid here: https://auctiondesq.imgstg.com/index.cfm?fuseaction=item&AuctionID=43654&OrgID=9743
Go Cats.
User ID not verified.
Whoops… just saw it in the article.
User ID not verified.