AFL scores nightly win for Seven, Gogglebox tops entertainment programs

Seven’s coverage of the AFL continues to deliver strong television ratings for the network, with an average of 551,000 metro viewers watching Thursday night’s nail-biter between the Sydney Swans and Essendon Football Club.

That made it the #7 program of the night, and also helped Seven to a nightly win with a 31.3% network share, ahead of Nine’s 26.1%, Ten’s 19.9% and ABC’s 16.1%.

The AFL also continues to outperform the NRL, with Nine’s coverage of the Rabbitohs smashing the Broncos bringing in 379,000 metro viewers for Nine.

Seven’s AFL: Thursday Night Football also won two of the three key advertising demos, People 16-39 and People 18-49.

The top five positions of the evening belonged to news programming though, with Seven News (861,000 metro viewers), Nine News 6:30 (851,000), Seven News At 6.30 (851,000), Nine News (847,000) and ABC News (662,000) making up those positions.

Nine News 6:30 also won the People 25-54 demographic.

Ten was able to claim the top rating non-sport program, as 536,000 metro viewers tuned into Gogglebox.

ABC’s Q&A, which debated issues with the Australian Government’s COVID vaccine rollout, fell outside of the Top 20 programs on the night, with 228,000 metro viewers.

With the AFL airing on 7mate in some markets, the channel claimed the title of the top multi-channel of the evening with a 5% share, ahead of the typically strong 10 Bold with 4.2%.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.