AFL star Dustin Martin latest sportsman to front Bonds campaign
Richmond AFL star and Brownlow medalist Dustin Martin is the centre of Bonds’ latest television commercial.
Created by The ARC Factory, the 30-second ad features Martin playing with his dog ‘Killer’ before having to chase him down the street in his underwear.
The aid shows off Martin’s athletic physique and famous tattoos while promoting the new Bonds underwear.
Emily Small, head of marketing at Bonds, said in a statement: “Dustin is not only a star athlete but a real originator, he does things his way and people relate to that. We’ve had fun creating our content collaboratively and are delighted to be working together.”
Martin is the new brand ambassador for the underwear company.
Credits:
- Head of Marketing: Emily Small
- Agency: ARC Factory
- Executive Creative Director: Peter Metzner
- Production Company: Good Cop Bad Cop
- Director: Richard Hughes
- Producer: Michael Metzner
- Producer: Carmen Cicchinelli
- Prodn Manager: Christie Bence
- Editor: Ben Blennhassett
- DOP: Brad Francis
- Sound Design: Michael Bence
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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