Lynx says it can even help Kiwis with women in first work from Emotive
Hunt For The Wilderpeople star Julian Dennison features in Unilever’s latest push for Lynx which tells Aussies the body spray will help you find your magic “even if you’re a Kiwi”.
The ad, created by content agency Emotive to promote the Lynx Australia fragrance, tracks ‘Humphrey’ as he tries to muster the confidence to talk to his crush.
Such a horrible, cringeworthy advertisement.
What next now that the final last (stale) crumb of kudos from the Ricky Gervais / Optus ads has been wiped from the table with another serving of dross?
“Defining ‘Australia’ for a contemporary and diverse Australian audience was the great challenge of the brief, so our approach was to avoid this.”
Genius.
Seems they also avoided the challenge of creating entertaining content.
I loves this ad. Every time I hear ‘gday Rachel Pickam’ I can’t help a laugh. Definitely my favourite lynx ad
I appreciated the humour in this one. I found it cute and cheeky.
Love this ad, felt almost Taika Waititi-esque which makes perfect sense given the lead actor, love between siblings, girl crush etc… music/sound effects was on point, I’m smiling about this ad just writing this.