AFL star Max Gawn stars in launch of Di Di’s seven-seat ‘Max’ service

AFL star Max Gawn features in a new campaign from ride share challenger Di Di, as it launches its seven-seater ‘Max’ service.

To launch the service, Di Di is running a promotion in which users whose names include ‘Max’ – including Gawn – get a free ride to the value of $30.

The campaign shows a group of Maximuses dressed in Viking outfits taking advantage of the discount to travel together.

The promotion will run on four Saturdays in the next two months: October 19 and 26, and November 2 and 9.

For users who aren’t named Max, they can receive 15% off the first Di Di Max ride in Melbourne up to the value of $15.

Di Di Australia general manager Lyn Ma said: “We have seen an increasing need for max- size vehicles, not only for airport trips but also for large groups in line with Australia’s vast social use of rideshare. We are therefore excited to launch Di Di Max as the newest addition to our product offering. We want to provide users who require additional space with a more affordable option as well as increasing the income of drivers who are eligible to drive with Di Di Max. We will continue listening to users’ feedback, improving services with AI-powered technology and introducing more tailored products and services to Australia.”

The campaign was created by Engine Room Productions.


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