Features

AFL’s ‘honest’ campaign wins Mumbrella’s Ad of the Month for March

Mumbrella has revealed the winner of the March edition of Ad of the Month, with the industry choosing between VicHealth, AFL, NRMA, Metamucil and Australian Red Cross.

Abigail Dawson

March 29, 2018 10:34

Winning Ad of the Month for March is AFL’s ‘Don’t Believe in Never’ campaign, created by Clemeber BBDO Melbourne.

33.9% of respondents voted for the AFL campaign with voters calling the ad “honest”, “genius”, “heartwarming” and “topical”.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

ad of the month AFL Clemenger BBDO Melbourne Don't Believe in Never March Simon Lamplough

Latest

Stop calling it 'organic': A plea for honesty in digital marketing

The BOM's horrible new site provides a great comms case study

Yahoo tells advertisers to call off the search

NSW revives ‘shocking’ 13-year-old UK campaign for new anti-tobacco push

Unmade Index ends the week on an uptick, but loses 5% across October

AFL’s ‘honest’ campaign wins Mumbrella’s Ad of the Month for March

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE