AFR launches new brand platform via BMF

Kalila Welch

November 8, 2022 10:43

The Australian Financial Review has launched a new brand platform, in the first work created for the publication by BMF since the agency won the account earlier this year.

The new platform, ‘Make it your Business”, champions the “razor sharp” journalism of the AFR in a time where business has never been more complex and interconnected.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics