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AFR locks in content-sharing deal with Chinese independent business and finance brand

The Australian Financial Review has confirmed a content-sharing deal with China’s independent business and finance news outlet, Caixin.

As a result, the two publications will share stories from one another. It adds to the Financial Review’s syndicated content partnership with the New York Times, The Washington Post and The Daily Telegraph in London.

Caixin is a Chinese independent business and financial news outlet

The deal has been made in addition to the dedicated correspondents which exist in Shanghai, Washington and London.

Caixin founder and publisher, Hu Shuli, said the deal with the AFR was an “important step” in a move to work more with key international brands.

“With rising global interest in China, we are bringing our original, investigative journalism to international readers through enhanced English language offerings, as well as building collaborations with international partners in key markets to provide Chinese readers with high quality reporting and fresh perspectives,” Shuli said.

AFR editor in chief, Michael Stutchbury, said it was an honour to work with Shuli and her team.

“The Financial Review is delighted to be able to bring Caixin’s unique brand of investigative business and financial journalism to Australian business readers at a time when China’s economic development is entering a new phase, and amid the challenges to the global trading system.

Last year, News Corp’s The Australian signed a syndication deal with The Economist, ending the AFR’s relationship with the outlet. The AFR also previously held syndication rights for the Harvard Business Review.

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