Howatson and Co to renew AFR brand identity

May 13, 2025 7:00

The Australian Financial Review has named Howatson and Company as its creative agency of record, following an invitation-only pitch process.

Nine’s AFR said it was “looking to the future”, seeking a renewed brand identity. It hopes to refine the brand while also staying true to its 70-year history.

Howatson and Co has been engaged to assist in this process, with its remit including brand strategy and creative.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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1 COMMENTS

David Cline 13 May 25

Hopefully they steer clear of positioning themselves as independent like stablemates Sydney Morning Herald and The Age when they are quite the opposite.

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