Entertainer Rolf Harris is the new face of Wild Oats wine, using his artistic skills in his first TV ad in Australia in quarter of a century.
Shot in the UK, the “Discover it your way” campaign was created by Robert Oatley Vineyards’ in-house creative team. It started running in cinemas last night and will be aired on TV later this month. There is also digtial and point-of-sale support for the campaign. The media agency is MPG
Owner Bob Oatley said: “Rolf is a great Australian personality with an extraordinary outlook on life and I knew we had a unique shot of creating something special. He had the confidence to discover and enjoy the wine his way – incorporating our wine into one of his paintings was a special moment for us to capture.”
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Harris said: “I’m proud to support an Australian winemaking icon such as Bob Oatley and his family.”
The last Australian ads from Harris were for British Paints more than 25 years ago:
However, last year saw him front a Cadbury’s Wispa campaign in the UK: