Dr Mumbo

Against all the odds, Sportsbet has proceeded with its April Fools’ Day gag

Dr Mumbo wondered which, if any, brands would be bold – or foolish – enough to continue with April Fools’ Day this year. And it would appear we have one of our first contenders.

Sportsbet says it has opened betting on classic NRL and AFL matches in a partnership with Fox Sports, Kayo and Seven “to give customers some semblance of excitement during this tough time”.

“Like many businesses, we are trying to maintain an element of momentum and thinking laterally to find solutions,” Richard Hummerston said in a press release sent around first thing this morning in the midst of a pandemic.

“Obviously, we will be asking customers to only wager on matches they do not already know the result of.”

Dr Mumbo can hardly wait for the ‘big reveal’ that this was all just for the lolz, so to pass the time, he’s off to read this excellent piece from AdAge, ‘What marketers should do for April Fools’ Day this year‘.

(Spoiler alert: It’s nothing).

Clarification: Kayo has contacted Mumbrella and confirmed it was not involved in this prank, and had no partnership with Sportsbet on this project. It was unaware its name would be used in the release. 


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