Agencies must give recommendations, not ideas, says Weber Shandwick’s global CCO

Kalila Welch

May 11, 2023 8:51

The Stockholm-based global chief creative officer at Weber Shandwick, Tom Beckman, says the creative industry has lost the distinction between ideas and recommendations.

“I don’t care much for ideas”, he told Mumbrella while in Sydney for Mumbrella’s Audioland last month.

Beckman speaking at Audioland in May

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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