Agency gender pay gap: Career lost earnings over $1m for average woman

July 17, 2025 10:48

AI start-up platform Evenbetter has calculated the current gender pay gap will on average cost female workers in creative and media agencies $1.4 million when compounded over a 30-year career.

Evenbetter launched earlier this year as a platform to analyse in-house employee pay. Its launch coincided with the annual release of gender pay gap data from the Workplace Gender Equality Agency (WGEA).

Data from the WGEA’s 2023-2024 reporting period showed that men, on average, are paid 22% more than women in the Australian workplace. In the world of advertising agencies, that percentage is lower (15%), and in media, it is lower still (13.5%).

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.