Agent99 PR announces Anders Sorman-Nilsson as new client
Agent99 PR has signed a new client Anders Sorman-Nilsson ahead of his ‘Seamless’ book launch.
‘Seamless’ is a book designed to guide businesses through digital disruption and adaption, exploring issues including change leadership, start up thinking versus a heritage business legacy and omni-channel marketing.
Nilsson says: “Ultimately, any hero’s journey is the same, whether it is an individual, small business, or global chain. It begins with a call to adventure and ends in the return of the elixir, after overcoming numerous trials and tribulations along the way.
“We’re excited to be back working with Agent99. After achieving such great results with our launch of ‘Digilogue’ in 2013, they were the obvious choice. I have no doubt they will exceed our expectations once again.”
Agent99 has developed a B2B campaign for the launch including media and influence outreach, interviews, chapter except releases and video packages targeting business, technology and innovation sections..
Sharpm Zeev, Agent99 director, says: “We’re thrilled to be launching yet another incredible and timely educational tool from such a highly influential key-note speaker. This is the kind of campaign that will really add value and insight to other businesses. We have now promoted well over a dozen highly successful business books. Presenting Anders as a thought leader as a follow on from his success a number of years ago will only positively build our expertise in this area further.”
