Agent99 wins Australian PR for global mattress brand

Sydney-based PR agency Agent99 has been appointed by global mattress brand Emma to lead its Australian campaigns, following a strategic and competitive four-way pitch process.

The agency will focus on highlighting the Emma product range, featuring an integrated PR, experiential and digital strategy.

Agent99 will manage all local PR, events and activations, tasked with educating the Aussie market on Emma’s science-backed products.

Catalina Altomonte, PR and communications manager, APAC, for Emma, said the brand was “so impressed” with Agent99’s strategic capabilities, creativity and boldness.

“We knew they were the right fit for us, especially with their insightful integration of PR within our wider digital strategy,” she said.

“Agent99 have an excellent reputation within the lifestyle and consumer space as experts in their craft and innovators in digital PR, data, and measurement, so we are very excited to have them help us grow the Emma brand in the Australian market.”

Agent99 director Sharon Zeev Poole said she is thrilled to be working with such an industry leader and globally recognised brand, with the win cementing Agent99’s credibility across the B2C lifestyle space.

Agent99 director Sharon Zeev Poole

“The team were so open to bold ideas, and through our exciting new collaboration, we will be able to showcase our creativity and digital PR abilities to exceed expectations, achieve ambitious goals, and create some award-winning work while we’re at it! Watch this space,” she said.

The agency is set to announce large projects for the brand in late 2023 and early 2024.


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