Fantastic Furniture appoints Initiative as media agency

Darcy Song

September 5, 2023 9:45

Retail group Fantastic Furniture has appointed IPG Mediabrands’ Initiative as its media agency, following a review process.

The agency will handle all offline media planning and buying, including BVOD and YouTube. Fantastic Furniture’s digital agency Incubeta was not included in the review process.

Jo McAlister

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

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Fantastic Furniture appoints Initiative as media agency

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