F.Y.I.

Agent99 wins Capify

Agent99 Public Relations has signed Australian financial services company Capify.

The announcement:

Independent agency Agent99 Public Relations is excited to announce the signing of Capify (formally AUSvance), an Australian financial services company dedicated to lending capital and promoting the growth of SMEs through fast tracked loans.

Since its establishment in 2008 in Australia, Capify has grown to become a cutting-edge business that currently employs 47 staff members in Australia and over 200 staff globally across the USA, Canada and UK markets. Primarily based in the SME space, Capify is focused on cutting through the red tape to allow local Australian businesses to thrive, providing loans that larger institutions tend to create a barrier around.

On July 22, 2015 the company underwent a major global rebrand to align all four markets under the brand name, Capify. The Agents will be executing this exciting B2B campaign and working in tandem with New York based n6a and London based Skyparlour, demonstrating their strengths in this area as they highlight the rise of this disruptive alternative finance model that’s creating major waves in the financial sector.

Sam Tajvidi, Director of Marketing & Strategic Partners for Capify Australia said, “We are  thrilled to be working with the creative, energetic team at Agent99 PR. Capify Australia was immediately drawn in by Agent99 PR’s clear understanding of our market and what we are trying to achieve in this space. We are excited to roll out a campaign that will allow Australian business owners to be more aware of the cutting-edge approach to business growth that’s being championed by Capify, and made available to them.”

Sharon Zeev Poole, Director of Agent99 PR said, “We are honoured to be working with a hugely successful global company such as Capify who are devoted to SME growth. Through an integrated approach across traditional and social media channels, we look forward to growing the company’s profile.

Source: Agent99 media release

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