Agents reimagine the rental game in realestate.com.au’s ‘Real Ideas’ campaign
Realestate.com.au is attempting to reshape the future of renting in Australia with its inaugural competition, The Real Ideas Prize.
Developed with creative agency By All Means, the competition encourages real estate professionals to pitch ideas which will make renting in Australia easier for tenants.
Jellis Craig Hawthorn director Sophie Lyon took the first win with an Uber-style app, Show Me Now, which matches roaming agents with tenants for inspections of vacant properties, creating an easier system for renters looking for a new home and for time-poor property managers.
Realestate.com.au executive manager of rent, Kul Singh, said: “With one in three Australians currently renting, we wanted to create a platform to encourage positive conversations around the often-challenging rental journey, and inspire innovative solutions to some of the current pain points.”
Lyon received $60,000 to help bring Show Me Now to life, while Anna Molinaro from Stockdale and Leggo Blackburn took second place home with a prize of $30,000 to advance her maintenance requests management system.
Stefan Deffert from Mypm received $10,000 in third place for his property management app concept.
“The quality of ideas we saw this year were exceptional, which is a testament to the passion and insight of real estate professionals in Australia. We’re excited to see Show Me Now come to life and help Sophie drive value renters and property managers across Australia,” said Singh.
Ideas submitted to realestate.com.au were narrowed down to a final five who then pitched at Ideas Lab Melbourne to a panel of judges.
