AGL to stay with UM after demerger dramas; creative undecided
AGL has opted to stick with UM Australia as its media agency partner of record, beating out competition from independent Half Dome in the final two, Mumbrella understands.
The decision comes after a pitch that involved searching for both a new media and creative agency partner. Mumbrella understands that negotiations are still ongoing on the creative side.
UM retains AGL
